As the Southeast Asian region has developed over the last few decades, there has been an increasing demand for high-quality electronic products, which was initially met by Japan imports. The growing market let to the establishment of a Hitachi office in Bangkok in 1958. In 1970, Hitachi Consumer Products (Thailand) Ltd. began to manufacture household electronics in the kingdom, under the name U.E.I. Hitachi Co., Ltd. However, as Thailand’s industrial sector grew there was an ever- increasing demand for quality electronic motors. So, in 1989, Hitachi Industrial Technology (Thailand), Ltd. (HITT) was founded in Samutprakan Province. Since then, the company has grown into one of the kingdom’s most respected electronics manufacturers.

Producing motors and other products for both export and the domestic market, HITT’s products are in great demand. Backed by Hitachi, Ltd. (Japan), the company has built up a highly experienced management team and a skilled Thai workforce. In 1995, to cope with the growing demand for its products, the company commenced construction of a new factory in Kabinburi District, Prachinburi Province. This factory was completed in February 1996 and production started in April of the same year. Hitachi Industrial Technology, (Thailand) Ltd. specialized in the production of industrial equipment, such as motors, vortex blowers, circuit breakers and switches.